TORRE FUERTE
Year:
2022
Objective:The graphic brand was specifically designed for Plastering INC, a company based in San Jose, California, with over 12 years of experience in the industry. This project involved creating its corporate graphic identity, including the main graphic brand and its variations, along with a selection of key visual elements. Additionally, color variations and a complete set of corporate stationery were developed, including business cards, folders, letterhead for estimates, and an electronic signature, all aligned with the company's visual identity.
San Jose | CA.
The brand conveys professionalism and positions Plastering INC prominently above other brands. With a warm and modern design, it emphasizes three core values: loyalty, integrity, and honesty. The name is inspired by the verse from Proverbs 18:10: 'The name of the Lord is a strong tower; the righteous run to it and are safe.' The logo reflects this verse, incorporating biblical symbols such as a shield, a central tower, and a cross, representing Christianity. The sans-serif typography with geometric finishes conveys strength and integrity."